CASE STUDY > Green-Tech Industry Survey

Case Study: the Survey service for the Green-Tech industry

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CLIENT

Air conditioning

MARKET

Green-Tech

SERVICES

Customer Instant Insight

The use of survey service via Whatsapp for effective marketing campaigns

One of INGO’s clients in the Green-Tech industry needed to establish a process for continuous analysis of prospects managed by the sales network.

Green-Tech Survey

INGO carried out the creation and implementation of an automated survey system via WhatsApp, Customer Instant Insight. Through the adoption of INGO’s survey, the customer experienced a significant increase in response rate, rising from 7% to 44%. In addition, information on cold case purchase propensity was gained, with 10% of hot leads recovered.

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The realized project is part of a larger group of use cases related to the use of Survey through the Whatsapp channel, demonstrating the effectiveness of the service and INGO's ability to create multichannel management systems based on the specific needs of each client company.

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INGO, thanks to multichannel and technological innovations, is able to build specific projects for each company, following the process from the initial analysis phase to the implementation of integrated, scalable and modular omnichannel strategies. For over 20 years, Made in Italy at the service of the customer experience.

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