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BPO in the utilities sector: scalable customer service to address service disruptions.

4 July 2024

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SUMMARY

The utilities sector faces increasingly significant challenges. Service disruptions can have a devastating impact on both customers and business operations. In this context, Business Process Outsourcing (BPO) emerges as a strategic solution, offering scalable and flexible customer service to effectively tackle these challenges.

What is BPO and how does it apply to the utilities sector?

Business Process Outsourcing (BPO) is a business strategy that involves outsourcing certain functions or processes to specialized third-party providers. In the utilities sector, which includes companies providing essential services such as energy, gas, water, and waste management, BPO can significantly transform operational efficiency and customer service quality.

What does BPO entail?

BPO involves entrusting specific business functions to external partners.

These processes may include a wide range of activities, from customer service and technical support to accounting and financial management. The main goal of BPO is to allow companies to focus on their core business while non-core activities are handled by experts who can perform them more efficiently and cost-effectively.

The context of the utilities sector.

The utilities sector deals with the provision of essential public services, which must be constantly reliable and available.

Companies in this sector operate in a highly regulated environment where service continuity and customer satisfaction are of primary importance.

For this reason, service disruptions can have severe consequences not only for customers but also for the reputation and economic sustainability of the companies themselves.

Service disruptions: a critical factor for the utilities sector.

Service disruptions represent one of the major critical factors for the utilities sector.

Service continuity is essential for societal well-being and the functioning of modern economies.

Causes of service disruptions in the utilities sector.

Service disruptions in the utilities sector can result from a variety of causes. Among the most common are technical failures and infrastructure malfunctions, and issues such as pipe breaks, electrical transformer failures, or gas leaks can interrupt the provision of essential services.

Adverse weather conditions are another significant cause of service disruptions. Storms, hurricanes, floods, and earthquakes can severely damage utilities’ infrastructure, leading to prolonged and challenging service interruptions. Climate change is also increasing the frequency and intensity of these events, making public service networks increasingly vulnerable.

Impacts of service disruptions.

Service disruptions have a direct impact on consumers, who are left without access to vital services. This can cause inconvenience and, in extreme cases, put people’s safety and health at risk. For example, a prolonged power outage can prevent the operation of life-saving medical devices or make heating difficult during winter.

From the perspective of utility companies, service disruptions result in significant economic losses, and frequent disruptions can severely damage a company’s reputation, leading to a loss of customer trust.

Emergency management and the role of customer service in the utilities sector.

Managing service disruptions requires a prompt and efficient response.

A scalable customer service allows utilities companies to respond quickly and adequately to a sudden increase in assistance requests.

During service disruptions, customers seek immediate information regarding the nature of the problem, expected service restoration times, and any temporary solutions. Without a scalable system, the high volume of requests can overwhelm internal customer service teams, leading to long waiting times, customer dissatisfaction, and damage to the company’s reputation.

Conversely, a scalable service allows for quickly increasing the number of available operators, ensuring that each request receives a timely and effective response.

Scalability in customer service can be achieved through Business Process Outsourcing (BPO), where specialized companies in the utilities sector provide additional support during periods of high demand. These BPO providers have the resources and trained personnel to handle emergency situations, using advanced technologies such as chatbots and artificial intelligence to manage common requests.

The integration of such technologies not only improves service efficiency but also allows human operators to focus on more complex issues, providing personalized and competent support.

INGO solutions for the utilities sector.

Thanks to Hybrid BPO technologies, INGO offers solutions that make utilities customer care scalable to efficiently handle crisis situations and service disruptions.

This allows for keeping users informed about the service status and ongoing interventions for restoration, supporting customers and maintaining a good brand reputation.

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Find out more about our CX services

INGO, thanks to multichannel and technological innovations, is able to build specific projects for each company, following the process from the initial analysis phase to the implementation of integrated, scalable and modular omnichannel strategies. For over 20 years, Made in Italy at the service of the customer experience.

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