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Customer experience mapping: the key element for e-commerce success

Behind every online transaction is a customer with unique expectations, desires, and needs. In this context, the customer experience plays…

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Hybrid BPO: A New Approach to Customer Care

Customer support, both pre and post-purchase, is an increasingly important function for businesses to determine their success and maintain a…

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Customer experience KPIs: how to evaluate the customer relationship. The Phygital Frontier

The customer experience and the contact between consumer and company Evaluating KPIs (i.e. key performance indicators) of the customer experience…

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Unified software platform: how to integrate every customer touch point

The unified customer experience is an approach that enables companies to integrate every single touch point with their customers, using…

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