CASE STUDY > INGO’s automated survey for the green tech sector.

Customer Instant Insight for the Green Tech Sector.

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CLIENT

Green air conditioning

MARKET

Green-Tech

SERVICES

Customer Instant Insight

Using WhatsApp as a tool to test customers and get feedback on services

The client requested INGO to implement a solution on WhatsApp for automated surveys and targeted marketing campaigns, with the goal of improving response rate, customer experience, and operational efficiency compared to traditional channels.

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INGO implemented the system with Customer Instant Insight, customizing questionnaires and automating data collection.

The project led to a significant improvement in response rate from 7 percent to 44 percent, and enabled the recovery of 10 percent of hot leads through insights on cold cases. In addition, the timeliness of re-contact (within 10 minutes) increased the conversion of interested customers.

Through the implementation of the automated survey, the company has improved the customer journey and achieved tangible results in terms of response and conversion. The combination of technology and sustainability is a relevant step toward a more efficient and responsible future, strengthening the customer's role as an industry leader.

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INGO, thanks to multichannel and technological innovations, is able to build specific projects for each company, following the process from the initial analysis phase to the implementation of integrated, scalable and modular omnichannel strategies. For over 20 years, Made in Italy at the service of the customer experience.

I casi study