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Automated availability: the point of contact between companies and customers. Automated service for managing interventions

What are the functions of automatic on-call and why does it facilitate the work of companies? Companies that require an…

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Digital transformation and artificial intelligence: how customer care has changed

Customer care and digital transformation The customer care has changed a great deal in recent years and has been affected…

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Integrated customer experience between human and machine: how artificial intelligence is changing contact centers

How artificial intelligence has changed customer care Paolo Annoni, Head of Digital Marketing at INGO, spoke at “The Fridays of…

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Conversational marketing and customer experience: the value of chatbots and customer satisfaction

Conversational marketing: how to build trust and strong relationships with customers The conversational marketing is a next-generation approach, which involves…

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Omnichannel retail and customer experience: how customers’ purchasing methodology is changing

What is omnichannel retail? The reasons for its importance When customers are able to interact with multiple sales and communication…

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Customer experience metrics: how to evaluate customer satisfaction

Monitoring the customer experience: the key to business success Companies must analyze data on customer interactions in real time if…

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