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What are the stages of the customer journey: the five steps of the funnel, how to build customer loyalty
Identifying the stages of the Customer Journey is critical to mapping, knowing and tracking all the touch points a customer…
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Customer experience is strategic for companies: secrets of an effective program
Creating an effective customer experience strategy can increase customer loyalty and thus, in the medium to long term, company growth.
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Why omnichannel marketing is more beneficial than multichannel approach and how it improves customer experience
How omnichannel marketing improves customer experience Making a purchase is often a long journey, involving a series of interactions with…
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Unified software platform: how to integrate every customer touch point
The unified customer experience is an approach that enables companies to integrate every single touch point with their customers, using…
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Customer care: how to involve the whole company and improve the customer experience
Integration of customer service, sales and marketing: the whole company turned to the customer I customer care should not be…
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Dedicated customer care and personalized experiences: how to create strong customer relationships
Immersive customer experience: between changing expectations and demands for personalization The change in customers’ expectations has changed the customer care.…
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