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Customer experience KPIs: how to evaluate the customer relationship. The Phygital Frontier

The customer experience and the contact between consumer and company Evaluating KPIs (i.e. key performance indicators) of the customer experience…

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Omnichannel retail and customer experience: how customers’ purchasing methodology is changing

What is omnichannel retail? The reasons for its importance When customers are able to interact with multiple sales and communication…

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Toll-free number and contact points: the ARERA legislation and INGO’s solutions for companies operating in the municipal waste sector

ARERA resolution 15/22 obliges companies operating in the municipal waste management and disposal sector to set up a toll-free number…

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Video call as a new communication channel in sales

In an everyday life made up of video calls, video conferences and video chats, taking full advantage of a communication…

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