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Customer experience KPIs: how to evaluate the customer relationship. The Phygital Frontier

The customer experience and the contact between consumer and company Evaluating KPIs (i.e. key performance indicators) of the customer experience…

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What are the stages of the customer journey: the five steps of the funnel, how to build customer loyalty

Identifying the stages of the Customer Journey is critical to mapping, knowing and tracking all the touch points a customer…

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Integrated customer experience between human and machine: how artificial intelligence is changing contact centers

How artificial intelligence has changed customer care Paolo Annoni, Head of Digital Marketing at INGO, spoke at “The Fridays of…

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Toll-free number and contact points: the ARERA legislation and INGO’s solutions for companies operating in the municipal waste sector

ARERA resolution 15/22 obliges companies operating in the municipal waste management and disposal sector to set up a toll-free number…

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Machine learning: what it is, how it works and fields of application

What is machine learning? What are its possibilities and fields of application? Machine learning and artificial intelligence serving companies, businesses,…

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What is a Database?

Why is data increasingly important and how is it organized, managed, and used? How do Databases become a fundamental tool…

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