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Customer experience KPIs: how to evaluate the customer relationship. The Phygital Frontier
The customer experience and the contact between consumer and company Evaluating KPIs (i.e. key performance indicators) of the customer experience…
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What are the stages of the customer journey: the five steps of the funnel, how to build customer loyalty
Identifying the stages of the Customer Journey is critical to mapping, knowing and tracking all the touch points a customer…
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What is a Database?
Why is data increasingly important and how is it organized, managed, and used? How do Databases become a fundamental tool…
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Sentiment analysis, a powerful tool for retail customer care
Today it is increasingly important to use sentiment analysis to better understand the needs of its customers, to improve brand…
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