BLOG
INGO News
Explore our blog and stay up-to-date with the latest news and innovations in the field of Customer Experience.
BPO for customer care and contact center: the external support for companies. What it is and how it works
Business Process Outsourcing is the subcontracting of business functions and processes of various types to suppliers and managers outside the…
Read more
AW LAB case study: how customer service management has improved
In this case study, we will analyse how INGO supported AW LAB, a leading company in the clothing industry, to…
Read more
Omnichannel marketing: how companies can improve sales and customer relationships
What is omnichannel marketing and what strategy to follow The main purpose of theomnichannel marketing is to create a well-rounded…
Read more
Knowledge management: why it is important in companies and how it works
Knowledge management in a company is essential to make communication more efficient and internal operations more efficient at the same…
Read more
Customer experience KPIs: how to evaluate the customer relationship. The Phygital Frontier
The customer experience and the contact between consumer and company Evaluating KPIs (i.e. key performance indicators) of the customer experience…
Read more
What are the stages of the customer journey: the five steps of the funnel, how to build customer loyalty
Identifying the stages of the Customer Journey is critical to mapping, knowing and tracking all the touch points a customer…
Read more