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Omnichannel marketing: how companies can improve sales and customer relationships
What is omnichannel marketing and what strategy to follow The main purpose of theomnichannel marketing is to create a well-rounded…
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Knowledge management: why it is important in companies and how it works
Knowledge management in a company is essential to make communication more efficient and internal operations more efficient at the same…
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Customer experience KPIs: how to evaluate the customer relationship. The Phygital Frontier
The customer experience and the contact between consumer and company Evaluating KPIs (i.e. key performance indicators) of the customer experience…
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What are the stages of the customer journey: the five steps of the funnel, how to build customer loyalty
Identifying the stages of the Customer Journey is critical to mapping, knowing and tracking all the touch points a customer…
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Customer experience is strategic for companies: secrets of an effective program
Creating an effective customer experience strategy can increase customer loyalty and thus, in the medium to long term, company growth.
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Why omnichannel marketing is more beneficial than multichannel approach and how it improves customer experience
How omnichannel marketing improves customer experience Making a purchase is often a long journey, involving a series of interactions with…
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