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Customer experience mapping: the key element for e-commerce success
Behind every online transaction is a customer with unique expectations, desires, and needs. In this context, the customer experience plays…
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Sentiment analysis, a powerful tool for retail customer care
Today it is increasingly important to use sentiment analysis to better understand the needs of its customers, to improve brand…
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Omnichannel retail is the future of the shopping experience
The average consumer is becoming more and more demanding, thanks to the massive use of the web and the possibility…
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