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E-commerce
E-commerce sites: strategies for turning return processes into opportunities
How do we leverage a seemingly critical process such as returns on e-commerce sites into a successful opportunity? What strategies…
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Artificial intelligence and e-commerce, best practices to apply
How is artificial intelligence changing the approach of e-commerce companies to their customers? What AI tools best fit the customer…
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Optimizing the consumer journey in e-commerce: from first contact to purchase
In a competitive market, optimizing each stage of the consumer journey means ensuring a smooth and fully satisfying customer journey,…
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Customer service for e-commerce: automation and WhatsApp to improve your relation with your customers.
In the world of e-commerce, customer service is crucial for a company's success. In a market where consumers have numerous…
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Customer experience mapping: the key element for e-commerce success
Behind every online transaction is a customer with unique expectations, desires, and needs. In this context, the customer experience plays…
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What are the stages of the customer journey: the five steps of the funnel, how to build customer loyalty
Identifying the stages of the Customer Journey is critical to mapping, knowing and tracking all the touch points a customer…
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