BLOG
E-commerce
Optimizing the consumer journey in e-commerce: from first contact to purchase
In a competitive market, optimizing each stage of the consumer journey means ensuring a smooth and fully satisfying customer journey,…
Read more
Customer service for e-commerce: automation and WhatsApp to improve your relation with your customers.
In the world of e-commerce, customer service is crucial for a company's success. In a market where consumers have numerous…
Read more
Customer experience mapping: the key element for e-commerce success
Behind every online transaction is a customer with unique expectations, desires, and needs. In this context, the customer experience plays…
Read more
What are the stages of the customer journey: the five steps of the funnel, how to build customer loyalty
Identifying the stages of the Customer Journey is critical to mapping, knowing and tracking all the touch points a customer…
Read more
Sentiment analysis, a powerful tool for retail customer care
Today it is increasingly important to use sentiment analysis to better understand the needs of its customers, to improve brand…
Read more
Omnichannel retail is the future of the shopping experience
The average consumer is becoming more and more demanding, thanks to the massive use of the web and the possibility…
Read more