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Omnichannel and customer experience: how companies can improve customer relationships

How the customer journey has evolved and why omnichanneling is important Companies are increasingly challenged to cope with a complex…

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What is Smart Tech: between Contact Centre and Customer Experience, how technology helps companies

What do we mean when we talk about Smart Tech applied to customer service? What technologies can be applied and…

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Omnichannel marketing: how companies can improve sales and customer relationships

What is omnichannel marketing and what strategy to follow The main purpose of theomnichannel marketing is to create a well-rounded…

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Customer experience KPIs: how to evaluate the customer relationship. The Phygital Frontier

The customer experience and the contact between consumer and company Evaluating KPIs (i.e. key performance indicators) of the customer experience…

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What are the stages of the customer journey: the five steps of the funnel, how to build customer loyalty

Identifying the stages of the Customer Journey is critical to mapping, knowing and tracking all the touch points a customer…

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Customer experience is strategic for companies: secrets of an effective program

Creating an effective customer experience strategy can increase customer loyalty and thus, in the medium to long term, company growth.

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