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Lead generation and digital marketing: how to capture the attention of new potential customers
Attracting the interest of potential customers: what is lead generation and how it works The lead generation is that process…
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Automated availability: the point of contact between companies and customers. Automated service for managing interventions
What are the functions of automatic on-call and why does it facilitate the work of companies? Companies that require an…
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Digital transformation and artificial intelligence: how customer care has changed
Customer care and digital transformation The customer care has changed a great deal in recent years and has been affected…
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Integrated customer experience between human and machine: how artificial intelligence is changing contact centers
How artificial intelligence has changed customer care Paolo Annoni, Head of Digital Marketing at INGO, spoke at “The Fridays of…
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Conversational marketing and customer experience: the value of chatbots and customer satisfaction
Conversational marketing: how to build trust and strong relationships with customers The conversational marketing is a next-generation approach, which involves…
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Omnichannel retail and customer experience: how customers’ purchasing methodology is changing
What is omnichannel retail? The reasons for its importance When customers are able to interact with multiple sales and communication…
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