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Why omnichannel marketing is more beneficial than multichannel approach and how it improves customer experience
How omnichannel marketing improves customer experience Making a purchase is often a long journey, involving a series of interactions with…
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Unified software platform: how to integrate every customer touch point
The unified customer experience is an approach that enables companies to integrate every single touch point with their customers, using…
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Customer care: how to involve the whole company and improve the customer experience
Integration of customer service, sales and marketing: the whole company turned to the customer I customer care should not be…
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Dedicated customer care and personalized experiences: how to create strong customer relationships
Immersive customer experience: between changing expectations and demands for personalization The change in customers’ expectations has changed the customer care.…
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Immersive customer experience and conversational experiences: customer expectations and immediate assistance
Conversational marketing: an advantage for companies in customer interaction I consumers want to have a smooth and natural interaction when…
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Conversational marketing and artificial intelligence: how chatbots help companies
Chatbots and conversational marketing: how to improve customer engagement More and more companies are adopting chatbots, now a leading tool…
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