Video calls have become reality and everyday life.
If until a few months ago they were considered a mode of interaction to be used only in case of absolute impossibility of a physical meeting, today they represent normality.<\/p>\n\n\n\n
Like video calls, any form of video<\/strong>, whatever its purpose (entertainment, information, sales, assistance), is taking on an increasingly important role<\/strong> in our lives, both in the relationship between people and between brands and customers.<\/p>\n\n\n\n Just think that mobile Google searches, while consumers are physically in a physical store, have grown by 15% in recent years<\/strong>. Or that the phenomenon of \u201csocial shopping\u201d<\/strong>, or the act of sharing products in the store in real time via video, is a very widespread behavior.<\/p>\n\n\n\n Or again, that the \u201cnew generation\u201d of users over 60 is increasingly digital and accustomed to new video communication systems.<\/p>\n\n\n\n <\/p>\n\n\n\n Nowadays, the digitalization of communication processes is bringing about great changes in the rules of customer-company engagement, in the methods (contents and tools) and timing, up to a measurement in micro-seconds.<\/p>\n\n\n\n In this context, creating online experiences that simulate offline ones<\/strong> and vice versa is a goal of many. Companies find themselves unable to distinguish which impacts digital activities will have on \u201cphysical or in-store\u201d behaviors and which ones offline will have in the digital world.<\/p>\n\n\n\n Communication and experiences are digital, interactive and demanding. Within this scenario, integrating a video marketing strategy<\/strong> becomes essential to generate valuable content capable of entertaining, informing and \u201cconverting\u201d your target.<\/p>\n\n\n\n Whether they are videos to strengthen brand awareness, to consolidate the reputation of the brand or target-oriented videos, i.e. made to respond specifically to the questions of the audience, it is now well established that they represent essential content to enhance the sales results of any reality. business and in any market sector.<\/p>\n\n\n\n In fact, as numerous reports show, videos are highly appreciated content, capable of improving and orienting business objectives: according to the Wyzowl research \u201cThe State Of Video Marketing\u201d, 81% of the marketing departments interviewed stated that the video as a content marketing tool<\/strong> has been indispensable for lead generation. One-to-many video marketing, as we have seen, is an excellent tool for increasing sales performance, but it is not the only one.<\/p>\n\n\n\n In fact, the video call, applied in the Brand-Consumer relationship<\/strong>, represents an evolution of extraordinary opportunities for the sale and assistance of products and services. The immediacy, frankness and naturalness peculiar to the physical human relationship are faithfully \u201creproduced\u201d in the interaction of a video call: the difference is that the customer can contact a sales consultant wherever he is, both \u201cin store\u201d than elsewhere.<\/p>\n\n\n\n We are talking about a true face to face interaction <\/strong> without moving that can be applied to infinite contexts and situations.<\/p>\n\n\n\n Selling is not the only process that a video technology can offer, the areas of application are many: from booking, to sharing and exchanging documents, to consultancy, up to the complete provision of services. But let\u2019s see better what are the advantages and possibilities offered by this technology to improve the user experience and customer satisfaction<\/strong>.<\/p>\n\n\n\n Let\u2019s think of a shop, a bank or the acceptance of a hospital. In an everyday life made up of video calls, video conferences and video chats, taking full advantage of a communication channel like this in a sales funnel is an opportunity not to be missed.<\/p>\n","protected":false},"author":4,"featured_media":6301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[29,35,39],"class_list":["post-4248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-customer-experience-en","tag-omnichannel-en","tag-omnichannelality"],"acf":[],"yoast_head":"\nThe digitization of the communication process<\/h2>\n\n\n\n
Consumers are able to change channels, share the level of satisfaction (or dissatisfaction) in seconds and understand the truthfulness of brand communication in a continuous and multichannel process<\/strong>.<\/p>\n\n\n\nImprove sales through video marketing<\/h3>\n\n\n\n
The video call as an evolution of customer service<\/h3>\n\n\n\n
Cisco had confirmed, even before the pandemic, that in 2020 more than 80% of mobile traffic<\/strong> would be generated by video. Let\u2019s imagine how this data transformed during the exponential use of mobile devices during the Covid-19 period.
And again, Animoto declares that 65% of users<\/strong>, before making a purchase, view at least one video to inquire about features, price, features, advantages and disadvantages.<\/p>\n\n\n\n
L\u2019integration of a video call service available to the customer<\/strong> allows the interaction between \u201cuser\u201d and an \u201coperator\u201d as if both parties were present in the same place: a new communication model that re-designs the communication and sales logic of any good or service, from the simplest to the most complex.<\/p>\n\n\n\nThe advantages of face-to-face video communication through video touch points<\/h2>\n\n\n\n
The pros of video technology for your business<\/h3>\n\n\n\n
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Maximization of staff, with a single operator \/ consultant it is possible to manage multiple customers and offices that are distant from each other;<\/li>\n\n\n\n
video touch point<\/strong> are an excellent solution to support sales and interact with customers who require immediate and resolute assistance.<\/p>\n","protected":false},"excerpt":{"rendered":"